Design, Made for
All Genders

How could I make a health clinic gender-inclusive?

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PROJECT TITLE

Gillian Health Clinic

COURSE

Visual Thinking

INSTRUCTOR

Sandra Isla

SEMESTER

Spring 2020

CATEGORY

Brand Identity, UX/UI Design

OBJECTIVE

To pick a problem we'd like to see solved in the world and create a design solution for it.

SOLUTION

While investigating different topics, I learned that many transgender and gender non-conforming (TGNC) individuals encounter high rates of discrimination in healthcare, particularly sexual and reproductive healthcare. After much research and concept exploration, I chose to create a brand that support TGNC individuals by providing a safe space to access sexual healthcare and health resources.

This is an intersectional sexual healthcare project. Gillian is a brand that commits to giving all TGNC individuals access to healthcare, as it believe that everyone has a right to healthcare no matter their gender identity. Gillian strives to achieve this by three main deliverables: a full-service sexual health clinic, a private mobile app, and a public website forum to connect with others.

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