OBJECTIVE

To identify an existing design conference and create a refreshed visual system that will effectively promote the conference.

​

SOLUTION

I chose to redesign the Circles Design Conference, a creative design conference located in San Francisco. I found this conference to have potential for a better brand identity, as the theme of Wonder set the stage for the curious, the weird,
and the extraordinary. Through the use of typography and vector illustrations, this wondrous conference is promoted with a bus poster, a brochure, wayfinding, conference ID cards,
a website, and an app.