Design, Made for Music-lovers
How could I express the sound and emotion
of a song through typography?
Typography, Art Direction
To develop a rationale for interpreting a song of choice through typography, imagery, and layout.
I chose the song Weight In Gold by Gallant, as I found the lyrics and music to be very emotionally expressive and unique. I found it to be a hauntingly beautiful, yet unrestrained cry for help, with the singer desperately wanting a weight to be lifted off his shoulders. The synthesizers playing in the background also give the song a very cosmic, otherworldly feel that I wanted to capture.
I decided to play with type printed on transparencies and submerged underwater, to express the heavy, sinking feeling of carrying a weight. I also played with projecting images of this type onto various surfaces to create a more dimensional design solution.